New Collaboration for Big Burns Supper

The Holiday Inn, Neuro’s Spa and Big Burns Supper Festival have formed a new cultural tourism partnership to create awareness and increase visitors to the region during the winter months. 

The project will be piloted at the 2017 Festival, and will offer visitors the opportunity to package the Big Burns Supper experience with Hotel, Spa and event tickets, offered at one price. 

Last year Big Burns Supper entertained more than 30,000 people over the 9 day Festival, and visitors coming from outside Dumfries made up 22% of the entire audience. 

Graham Main, Executive Producer of Big Burns Supper, said

" We are starting to see an increase in visitors who are coming to the town as part of the Festival, which is really helping to boost the economy at the start of the year.  Our objective is to get more people here so they can spend more money on local services"

Big Burns Supper's place based Festival means that local businesses are one of the key benefactors, and last year it is estimated that the Festival generated over £750,000 of additional investment to Dumfries & Galloway. The package will offer a two night, bed and breakfast at the Holiday Inn, and guests will enjoy a night at Le Haggis, Scotland’s sexiest cabaret. The package will also include access to Neuro's spa, where they can relax, unwind and dine at their restaurant and bar.

VisitScotland Regional Director Douglas Wilson said:

“The Big Burns Supper - a unique, vibrant celebration of our National Bard with an exciting, diverse programme - has grown quickly to establish itself as a real highlight of Dumfries & Galloway’s annual events calendar. It’s been tremendous to see it develop and attract more and more visitors to the region every year and I’m confident that the cultural tourism partnership with the Holiday Inn and Neuro’s will help the 2017 Big Burns Supper achieve even higher attendance figures.

“This new partnership is a great example of the collaborative industry approach which VisitScotland actively encourages and supports; joint working to create packages which capitalise on marketing opportunities, attract more business and maximise joint benefits can make a significant contribution to regional economic success.”

Elaine Curruthers, sales and marketing manager at Easterbrook, said
‘’I am delighted to be in collaboration with professionals within the region and I’m looking forward to a successful union in generating awareness and a great experience for the region.‘’