VisitScotland Destination and Sector Marketing Fund

This fund is now open for applications. Note that the closing date is different for each tier.


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This £3 million fund aims to help destination and sector groups in Scotland use the latest consumer insights to develop and promote visitor experiences both sustainably and responsibly to the domestic market year-round, while also working with communities to rebuild local visitor economies.

Details of the three tier approach:

  • Tier 1 - City Region Award Programme - awards between £50,000 and £100,000
  • Tier 2 - Pan-Scotland sector groups and regional destination organisations - awards between £40,000 and £80,000
  • Tier 3 - Local destination organisations, marketing groups and non-pan Scotland sector groups - awards between £10,000 and £20,000

The fund will close at different times for each tier:

  • Tier 1 deadline - 29 June at 3pm
  • Tier 2 deadline - 13 July at 3pm
  • Tier 3 deadline - 23 July at 3pm